Vodafone launches mobile e-book service
06 Oct 2008 | by Dan Leahul
LONDON - Vodafone UK has partnered with e-book company Gospoken to launch Books on Mobile!, which allows Vodafone users to download books to their mobile phones.
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Tesco extends discounting to mobile phone plans
06 Oct 2008 | by Jennifer Whitehead
LONDON - Tesco, currently promoting itself as "Britain's biggest discounter", has launched two new tariffs to try and broaden the appeal of its mobile phone service.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
Branding: Brand in the news - E.ON
23 Sep 2008 | by Nick Hough, Partner, Goosebumps Brand Consultancy
E.ON's Mark Owen-Lloyd demonstrated an important point about brand equity last week when he joked that rising energy prices would make more money for the company.
Microsoft fights back against Apple's PC stereotype
19 Sep 2008 | by Staff
NEW YORK - Microsoft has hit back at Apple's geeky stereotype of a PC user in its 'Mac vs PC' campaign with an ad featuring a whole host of PC users including Microsoft staff, Bill Gates, and celebrity couple Eva Longoria Parker and Tony Parker.
Google joins world's top 10 brands as Microsoft slips
19 Sep 2008 | by Darren Davidson
LONDON - Google has joined the top ten most valuable global brands in Interbrand's annual survey for the first time, with Coca Cola remaining top as Microsoft slips to third place.
Critics slam Govt's energy campaign
19 Sep 2008 | by Our Parliamentary correspondent
A £6 million government campaign to encourage people to save energy and cut bills has been attacked as "a drop in the ocean" compared with the huge advertising budgets of the energy companies.
Chrome gains ground on competitors
17 Sep 2008 | by Dan Leahul
LONDON - Google has taken the shine off some of its competitors with its new web browser Chrome as the Daily Telegraph reports that nearly 2% of unique web users to its website come via the search giant's browser.
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