Click 
to remove filters
Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since deregulation in 1998. The campaign will aim to shift the brand away from a price-led approach. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct...
It was a tough week for British brands abroad, but the media saved the worst for British Gas, writes Jennifer Whitehead in this week's round-up of brand news.
NEW YORK - AOL Time Warner has signed a marketing agreement with Motorola which will see the media giant license its Warner Bros characters for screensavers, ringtones and wireless games in Europe.
Consumer group Energywatch has described British Gas' decision to increase prices by 5.3% as "outrageous" due to it being the second price rise in ten months.
Xerox has appointed Richard Wergan as European marketing director. He joins from direct marketing agency Harrison Troughton Wunderman where he worked on the Xerox account.
Powergen is replacing Carlsberg-Tetley as the title sponsor of the rugby union national cup. Negotiated by Sportsworld Media Group, the deal sees the competition renamed The Powergen Cup.
Microsoft's Xbox kicked off a renaissance year for Bartle Bogle Hegarty, as speculation over the destination of the 52.6m launch task kept the industry awake through what was otherwise a non-starter for new-business. BBH finishes the year having just picked up the much smaller but equally prestigious...
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from The Big Issue, PlayStation2, Bell Sympatico, Patagon.com and Keiju.
LONDON - Worldpop, the interactive youth marketing company and pop website, has been acquired by mobile phone services company iTouch for an undisclosed sum.
LONDON - UK cable companies NTL and Telewest have come under fire once again for misleading and unclear advertisements claiming to offer consumers cheaper services than rivals.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us