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HHCL s communications agency roster to work on the development of a global product. The agency was invited to work for Unilever s personal hygiene and beauty division without a pitch after initial meetings with management. The assignment is being described by Elida Faberge only as a brand development project...
Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing team include Alison Taylor as its European analyst relations manager and David Parish as European Internet marketing manager.
The international news giants, NBC and Dow Jones, announced their long-awaited strategic alliance this week in an initiative that will create a global media force.
BMG Interactive is trading off the controversy surrounding its Grand Theft Auto game with a provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ban following a debate in the House of Lords earlier this year. It has since been passed by the British...
She s a gun-slinging, ass-kicking cyberbabe, with a sprinter s thighs and more silicon than the cast of Baywatch. He s a fast-talking, hype-seeking marketer. Together, Lara Croft - heroine of Tomb Raider - and Larry Sparks - worldwide marketing director of its publisher, Eidos Interactive - have made...
Transco, the gas pipeline operator, has awarded its pounds 3.3 million media buying account to the Media Business.
Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology.
London Electricity has launched an attack on British Gas with a radio, poster and direct marketing campaign offering customers up to pounds 150 off gas bills. The message Strange But True - you can buy your gas cheaper from London Electricity will appear in radio ads, newspaper inserts and door drops...
There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing.
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