NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
Advanced Micro Devices, the main rival to the microprocessor giant, Intel, has appointed SMI Group to handle a project for its first major push into Europe.
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NEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card.
NEWS: Coming round to a social conscience
12 Dec 1996
That marketing-led organisations need to have a social conscience is not a new idea to readers of Marketing. In the past we have vigorously supported the idea that slick communications are no substitute for behaving the way consumers would like us to. Not necessarily in the green-tinged sense of The...
ADVERTISING & PROMOTION: British Gas under pressure’
12 Dec 1996 | by PATRICK BARRETT
It must be one of the toughest public image and marketing challenges of the decade. Turning around the image of British Gas, which has consistently grabbed headlines with accusations of inefficiency and incompetence.
NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
Robson Brown has beaten 11 regional rivals to pick up the pounds 4 million advertising account for Northern Electric.
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
Publicis has extended its relationship with Hewlett-Packard by winning the task of co-ordinating its dealer advertising across Europe.
NEWS: STOP PRESS
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
NEWS: Games code mooted
28 Nov 1996
Computer games publishers are considering drawing up an industry advertising code of practice following a wave of shock ads, including a bath filled with blood and a teddy bear with a bullet hole through it.
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