THIS WEEK: Tulip to sponsor weather report
08 Dec 1995
Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports.
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THIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising.
THIS WEEK: Novell creates European group
08 Dec 1995
Software giant Novell has restructured its marketing operations across Europe, as it prepares to sell a large chunk of its business and change its marketing message.
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
Only a week after the Advertising Standards Authority sharply warned advertisers against flouting its guidelines, Virgin Interactive Entertainment is preparing to do just that.
NEWS: Amnesty organises green groups to hit back at Shell claim
24 Nov 1995
An assortment of green advertisers joined forces with Amnesty International last weekend for an initiative designed to strike a blow against Shell UK s latest campaign.
THIS WEEK: STOP PRESS
23 Nov 1995
Cable s loss of direction. BAA chairman Dr Brian Smith has been appointed non- executive chairman and will head a committee charged with appointing replacements.
MARKETING TECHNIQUE: IT; Softly, softly does it
23 Nov 1995 | by RON CONDON
Spending more time on administration and paperwork than on being creative? Let your computer take the strain, writes Ron Condon
MARKETING TECHNIQUE: IT; Programme fillers
23 Nov 1995 | by MIKE HEWITT
Many marketers have been slow to harness IT to their business activities. But the lack of special marketing applications hasn t helped. Mike Hewitt looks at some newly developed software
NEWS: IBM set to sponsor Discovery output through pounds 4m O&M ads
10 Nov 1995 | by HARRIET GREEN
Ogilvy and Mather has tied up a sponsorship deal with IBM in the UK that will result in the computer giant s first local work since its US-led global branding campaign was launched in January.
SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Press Computer Systems Award: Services Advertisement of the Year
10 Nov 1995
Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence
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