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BT hires two new senior marketers

30 Apr 2007 | by Gareth Jones

LONDON - BT Group is expanding its marketing department with the appointment of two senior executives, as part of an operational restructure at the telecoms company.

Crafting the picture-perfect pitch

30 Apr 2007 | by Danielle Lipp

To entice media interest, the right images can be just as important as the actual story.

Hotline: Vodafone approaches digital agencies

27 Apr 2007

Vodafone is approaching digital agencies with a brief to redevelop an e-commerce site for its online shop. The review will not affect Vodafone's current roster of digital agencies.

Sony Ericsson refocuses work on mobile internet

25 Apr 2007 | by Gareth Jones

Sony Ericsson is shifting the focus of its marketing strategy to concentrate on handsets that allow users to surf the internet.

118 118 in mobile video clips drive

25 Apr 2007

118 118 is moving into mobile content with the creation of a series of video clips intended to capitalise on the popularity of the runners from its TV ads.

People moves: Thomson Directories

25 Apr 2007

Thomson Directories has named Jill Pringle head of marketing, reporting to product and marketing director Gary Brown. Previously usage marketing manager, Pringle is tasked with encouraging consumers to use the directories more, developing the brand and integrating communications strategy. She will head...

What's holding back British brands?

24 Apr 2007 | by Jane Simms

Britain's biggest brands are growing at a slower pace than their rivals from around the world. Where are we going wrong?

Sony Ericsson refocuses work on mobile internet

24 Apr 2007 | by Gareth Jones

LONDON - Sony Ericsson is shifting the focus of its marketing strategy to concentrate on handsets that allow users to surf the internet.

Samsung renews Olympic sponsorship

23 Apr 2007 | by Ed Kemp

LONDON - Samsung has renewed its worldwide sponsorship of the Olympic Games in a deal the encompasses the London 2012 Games. It first became a sponsor of the Olympic Games at the Nagano Winter Olympics in 1998.

M&S is the fastest-growing brand in world

23 Apr 2007 | by David Tiltman

LONDON - Marks & Spencer is the fastest-growing brand among the world's 100 biggest brands according to new research from Millward Brown. It entered the rankings for the first time at 68 after a 192% leap in its brand value to $9.5bn.

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