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LONDON - Irish boy band Westlife are to follow in the footsteps of 'X Factor' winner Shane Ward and feature in Woolworths' Christmas advertising campaign.
LONDON - Harrods is to run a James Bond-inspired Christmas window campaign in time for the UK launch of 'Casino Royale', featuring product placement and paraphernalia from the film.
Mediaedge:cia has been appointed by Blockbuster UK to handle its £10 million media planning and buying business.
Wal-Mart has awarded its $570 million creative and media business to Draft FCB and Carat, respectively. The ad agencies pitched against Ogilvy & Mather and GSD&M, one of Wal-Mart's creative incumbents, in a final shoot-out.
Leo Burnett has appointed John Kronk as its strategy and planning director on the McDonald's business. He replaces Kim Douglas, who left the agency earlier this year to become the head of planning at Publicis.
LBi has appointed Angelique Green as its human resources director. Green joins from Starbucks and has been briefed to create a small-company feeling at the digital agency, the largest in the UK following the merger of Framfab and LBIcon earlier this year.
