Sky faces Freesat balancing act
23 Jun 2004
As the pay-TV giant enters the free-to-air arena, it must beware of harming its subscription revenues, says Andy Fry
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Last week will have to go down as a disappointment in the history of ITV. The exploits of the Greeks and Czechs in Euro 2004 are all very well, but the combination of a dodgy Swiss referee, Rooney's injured foot and an England team that was clearly inferior to Portugal was not exactly the outcome ITV...
As the pay-TV giant enters the free-to-air arena, it must beware of harming its subscription revenues, says Andy Fry
The broadcaster needs to find strategies for survival in a consolidating multi-channel age, writes Colin Grimshaw