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Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.

Greenpeace claims victory against Waitrose and Shell

13 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Greenpeace is claiming to have derailed a potential tie up between supermarket Waitrose and the oil firm Shell, following a week of campaigning.

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

Nicola Kemp unveils the top marketing moments of the past 12 months.

Natural Hero sports brand brings in Ramarketing

10 Dec 2012 | by Hannah Crown

Newcastle-based Ramarketing has been appointed by sports recovery brand Natural Hero to boost its trade and consumer profile.

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.

SodaStream capitalises on ad ban in new 'censored' campaign

06 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

SodaStream is again hitting out at Clearcast's final decision to ban its "SodaStream effect" television ad, with a print campaign brandishing the word "censored".

Marketing Moments 2012: Kony redefines the power of the viral

06 Dec 2012 | by Nicola Kemp

The fastest-spreading viral video of all time gave marketers a taste of the power of social video

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

No list of the industry's triumphs in 2012 would be complete without an examination of the continually evolving marketing masterclass that is Nike, writes Nicola Kemp.

Greenpeace sabotages Waitrose ad in #DumpShell campaign

03 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Greenpeace has launched a campaign against Waitrose's retail partnership with oil giant Shell, repurposing the supermarket's Christmas ad and urging it to #DumpShell.

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