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The power of perception

30 Jun 2010 | by Gemma Charles

Research has provided further insight into what consumers view as 'being green'.

Turned off

29 Jun 2010 | by Andy Fry

Media industry figures are sceptical about Jeremy Hunt's plans for local television.

Daley Thompson joins 2010 Marketing Triathlon

28 Jun 2010 | by Joe Thomas

British sporting icon Daley Thompson has become the official ambassador of The 2010 Prostate Cancer Charity Marketing Industry Triathlon.

RAF looks to social media for fundraising campaign

28 Jun 2010 | by Mark Banham

Digital agency Reading Room has created a social media campaign on behalf of the RAF Benevolent Fund (RAFBF) aiming to target a new generation of supporters and increase fundraising.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

There are growing opportunities to link physical interactive experiences with mobile networks

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

Clients need agencies that can see the broadest answers to problems

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea

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