Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
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Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.
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For a magazine which has banged on rather a lot about advertising having a commercial purpose, it may seem surprising that Campaign is devoting two pages of this special issue to showcasing the issues and worthy causes that advertising has promoted - politics, public health, race and disability awareness...
BMP DDB is to create a campaign to encourage poor pensioners to take up all the state benefits to which they are entitled.
CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account. The launch is code-named Project Seattle and is being overseen by Rod Butcher, senior marketing assistant. The main account is held by McCann-Erickson.
The Samaritans is launching a TV and print advertising campaign developed by Ogilvy & Mather to coincide with the party season.
A new ad initiative to draw attention to the lingering menace of land-mines all over the world will break this week in Britain.
Almost a year ago, when Gordon Brown, the chancellor, forecast that the British economy would grow by between 1 and 1.5 per cent in 1999, he was roundly mocked for his optimism. It s hard to remember now that 1999 began with forecasts of recession, that the millennium bug would destroy the economy at...
WINS
Channel 5 s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet....