Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
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New Pope presents rebranding opportunity for Catholic Church
27 Mar 2013
Pope Francis has taken the helm of an insitution in crisis and under intense scrutiny, writes Kim Benjamin.
My Secret Work Weapon: Integration of marketing and communications is key
22 Aug 2012 | by David Barker, Director of communications and IT, Breakthrough Breast Cancer
My secret weapon is 'Integration, integration, integration'.
My Secret Work Weapon: Make time for mentors - you can't know everything
15 Aug 2012 | by Imogen Ward, Director of marketing and communications, Merlin
I'm a big believer in mentors, but I don't think they have to be more senior than you.
The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Cause-related marketing
13 Jun 2012
WINNER Aviva and Railway Children (Agencies: Hill+Knowlton Strategies, ZenithOptimedia, Balloon Dog)
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Not-for-profit marketing
13 Jun 2012
WINNER Barnardo's (Agency: Bartle Bogle Hegarty)
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Content marketing
13 Jun 2012
WINNER British Heart Foundation (Agencies: PHD and Drum)
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
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