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Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.

Johnnie Walker signs supermodel David Gandy as brand ambassador

14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Johnnie Walker, the whisky brand, has signed male supermodel David Gandy as the new brand ambassador for its luxury brand extension Blue Label.

3 great ads I had nothing to do with: Justin Tindall

13 Dec 2012 | by Justin Tindall, group executive creative director, Leo Burnett London

Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.

Kraft's Tassimo to send personalised thank you messages

12 Dec 2012 | by Sarah Shearman

Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.

Costa says Starbucks has taken a knock

11 Dec 2012 | by John Reynolds

Costa Coffee claims it has benefited from the backlash against rival Starbucks over its corporation tax payments, after the chain reported a 7.1% leap in sales in the 13 weeks to 29 November.

Pepsi signs Beyoncé as global ambassador

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Pepsi has signed international pop icon Beyoncé as its latest brand ambassador under the 'Live For Now' campaign.

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

Nicola Kemp unveils the top marketing moments of the past 12 months.

Greggs chief quits after four years

10 Dec 2012 | by John Reynolds

Ken McMeikan, the chief executive of Greggs, is leaving the baker to take up the same role at Brake Brokers, the catering supplier owned by private equity company Bain Capital.

Warburtons ends European bread trial

10 Dec 2012 | by John Reynolds

Warburtons has ended its first European venture, which involved selling its bread in central Europe.

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