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LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.
LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect' information.
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch the Slimmer Jeans Challenge.
LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its brand with a new out-of-home snack.
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.
LONDON - ActionAid has launched a viral campaign spoofing Tesco's ads to encourage the supermarket giant to increase the wages it pays to overseas producers.
LONDON - Kellogg is promoting the £3m Special K Slimmer Jeans Challenge with a new online tool that is designed to encourage people to lose weight.
LONDON - Scantily-clad cheerleaders, a male choir and a man in a panda costume all make appearances in Cadbury Wispa's new two-minute TV spot by Fallon.
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch against fellow incumbent Mindshare.
