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LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands.
LONDON – Burger King has escaped censure over a television ad, which was criticised by some as tasteless for featuring a live cow that had been outfitted in the fast-food chain's logo.
Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren (DLKW).
Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy rethink.
Coca-Cola is launching the latest stage of its Diet Coke tortoise campaign on Boxing Day with an execution based on the 'Diet Coke Love Life' creative featuring its Tort character.
Ryvita is to overhaul its core crispbread range to update its image and emphasise its health credentials.
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP's Y&R group following a protracted five-way pitch.
Coca-Cola is renewing its sponsorship deal with UEFA by becoming an official top-tier partner, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights for Euro 2008 in Austria and Switzerland.
Deus, with its curvaceous bottle and distinctive label, looks like Champagne. It is made in a manner similar, including triple fermentation, some of it carried out in Epernay in the Champagne region of France, and the process of 'degorgement'. And, with a price tag of up to £32 a bottle in some London...
The frozen baby-food brand is targeting parents by striking a balance between health and convenience.
