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June is the peak of the advertising awards season as the Lions Festival of Creativity rolls into Cannes. For decades, this was a fact that passed many marketers by, so little relevance did it seem to have to the business of selling things.
In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
Social video expert Goviral evaluates the latest Oreo viral campaign, with "ones to watch" from Dove, Heineken and Old Spice.
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.
