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Kellogg's, the owner of Rice Krispies and Coco Pops, has signed a partnership with the CITV portfolio, which kicks off on 25 February.
Napolina, the Italian food-ingredients brand, has signed a month-long sponsorship deal with the Scripps Networks-owned Food Network UK as part of a £1m brand campaign.
Grant's, the family-owned blended Scotch whisky brand, has signed a six-figure, year-long deal to sponsor a package of programming on ITV4.
NME has announced a cross-platform partnership with J.D.Roots to support local music and search for Britain's Best Small Venue.
London 2012 sponsor Cadbury has signed its Dairy Milk brand up to sponsor the third series of Glee, which begins on Sky1 tonight (22 September).
Canderel, the low-calorie sweetener owned by Merisant, has signed a significant deal to sponsor the second series of daytime celebrity cookery show 'Ten Mile Menu'.
Nestle's Dolce Gusto's 'This Morning' paid-for product placement received more screen time than other brands that got conventional prop placement during selected UK programming in May, according to research.
Old Jamaica Ginger Beer, the Cott Beverages-owned soft drink brand, is poised to roll out a £2m TV campaign, which includes a bespoke sponsorship deal with TV channel Comedy Central.
Berry Bros & Rudd, the wine merchants, is to sponsor 'Dinner Jazz', the flagship programme on the digital-only jazz and easy listening radio station, Jazz FM.
Discovery Networks' Discovery Real Time has, this morning, become the first UK television channel to feature product placement added in post-production, while Sky1 is set to air its first show using the technique this evening.
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