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Kellogg's hits back at own-label with top secret Special K recipe

17 May 2013 | by John Reynolds

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Nestlé axes Jenny Craig in the UK

15 May 2013 | by John Reynolds

Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.

Top ten ads of the week

14 May 2013

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.

Budweiser unveils two-minute FA Cup fan film

10 May 2013 | by Gemma Charles

FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Coca-Cola vows to end all advertising to children

09 May 2013 | by John Reynolds

Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.

WeightWatchers food range back on TV after six-year hiatus

07 May 2013 | by John Reynolds

WeightWatchers is undertaking its first TV advertising campaign for its food range in six years.

Diageo appoints marketer Ivan Menezes as chief executive

07 May 2013 | by John Reynolds

Smirnoff and Guinness-maker Diageo has appointed marketer Ivan Menezes as its new chief executive, replacing Paul Walsh who is standing down after 13 years.

Bombay Sapphire launches online film contest

03 May 2013 | by Ian Darby

Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.

The five key trends driving future wine retailing have digital at heart

03 May 2013 | by Gemma Charles

Global wine-drinking habits will continue to shift from pubs and restaurants to drinking at home, according to a comprehensive study by specialist research outfit Wine Intelligence.

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