Reaching gay consumers: beyond the 'pink pound'
09 Nov 2012 | by Trevor Hardy, founder, The Assembly
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
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Sector Insight (interactive): pizza
13 Nov 2012 | by Jane Bainbridge
Retail pizza brands have struggled to overcome the rise of own-label offerings
Brands at the Olympics: Highs and lows so far
01 Aug 2012 | by Staff
London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution. Here, Marketing highlights all the key brand news, top stats and sponsor insights from the start of the Games.
Brand Barometer: Social media performance of McDonald's
20 Jul 2012 | by Gemma Charles
A look at the performance of McDonald's in social media over the past four months
Brand Barometer: Social media performance of Burger King
01 Jun 2012 | by Gemma Charles
A look at the performance of Burger King in social media over the past four months.
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Brands targeting young people should avoid the 'cool' trap and focus on trust
Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.
The most irritating ads of 2011
10 Jan 2012 | by David Benady
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
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