Reinventing Marketing: Shifting the balance of retail power
30 Mar 2011 | by Alan Mitchell
As ways to improve shopper economics continue to emerge, the consumer now holds the key to retail strategies, writes Alan Mitchell.
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Diet Coke readies Karl Lagerfeld collection
31 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Diet Coke has partnered with fashion designer and photographer Karl Lagerfeld for a second time to create three limited edition bottle designs for the brand's new ad campaign.
Puma signs UK rap star for social role
23 Mar 2011 | by Staff
Puma has appointed Professor Green as its first "social ambassador", in a role that will set the UK rap star to work on the sport brand's press, retail and social media campaigns.
The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?
23 Mar 2011 | by Staff
Footwear brand Dr Martens, once the preserve of manual workers, skinheads, punks and indie kids, is seeking to broaden its appeal globally by adopting a more mainstream 'fashion brand' strategy.
Debenhams broadens app availability
21 Mar 2011 | by Ed Owen
Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version already available for iPhone.
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.
Dr Martens sets sights on fashion positioning
17 Mar 2011 | by Nina Rosandic
Footwear manufacturer Dr Martens is preparing to relaunch as a broader British fashion brand as part of a drive to improve global sales.
BrandAlley extends into beauty, home and travel
16 Mar 2011 | by Ed Owen
BrandAlley, the fashion online retailer, is expanding its core clothing brand into beauty, home and travel products, as it ups the ante against rival online retailers such as Asos.
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Listen to marketers, agency chiefs and, ahem, trade magazine editors, and you wouldn't think it possible. But, amid the economic doom and gloom, the year the Jeremiahs had written off as a non-starter turned out to be a positive one.
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
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