Ben Sherman set to axe womenswear range
21 Dec 2009 | by Joe Thomas
LONDON - Ben Sherman is planning to axe its womenswear business to concentrate on menswear.
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Wonderbra creates new marketing role for Julia Nolan
23 Dec 2009 | by Joe Thomas
LONDON - Lingerie company DB Apparel has promoted Julia Nolan to the newly created position of head of marketing.
Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations
16 Dec 2009 | by Nicola Clark
LONDON - Tesco is launching a Limitless Bra which can be worn a 'never-ending number of ways' under its Diamond Boutique lingerie brand.
My-wardrobe.com appoints Amanda Metcalfe as marketing director
16 Dec 2009 | by Joe Thomas
LONDON - My-wardrobe.com, the online retailer of 'accessible luxury' womenswear and menswear designer fashion, has appointment Amanda Metcalfe, as marketing director.
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
Lonsdale signs boxer James DeGale as brand ambassador
11 Dec 2009 | by Alex Brownsell
LONDON - Sportswear brand Lonsdale has signed up Olympic gold-medal winning boxer James DeGale as brand ambassador.
Jedward touted to become face(s) of Burberry
11 Dec 2009 | by Staff
LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.
Adidas whets appetites for Star Wars sneaker launch
10 Dec 2009 | by Jennifer Whitehead
LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars'-inspired sneakers by seeding photos of the new range of shoes to style and sneaker blogs.
Myla girls help men choose Christmas lingerie
03 Dec 2009 | by Jacquie Bowser
LONDON - Luxury lingerie brand Myla has launched an interactive digital ad consisting of three female models who help customers choose the perfect items for their partner.
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