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NEWS: Adams in pounds 2.5m push

12 Dec 1996

Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle Hegarty in readiness for its first large-scale marketing campaign in six years.

NEWS: Retailer to widen Gap in Europe

12 Dec 1996

US casual clothing retailer The Gap is putting its European marketing efforts under the spotlight following the appointment of a new vice- president marketing, international.

NEWS: BRIEFS

12 Dec 1996

Gambling gains

ADVERTISING & PROMOTION: BRIEFS

12 Dec 1996

McCann s PR coup

NEWS: Freemans loses marketing chief

28 Nov 1996

Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year to go travelling.

NEWS: Converse push for youth

28 Nov 1996 | by JULIAN LEE

Faced with competing against the likes of Nike, sports shoe company Converse has turned to youth to oversee the biggest pan-European marketing push in its 88-year history.

THIS WEEK: Pepe axes Euro marketing post

21 Nov 1996 | by JULIAN LEE

Pepe, which has come under fire for shock advertising in the past, is holding a full-scale marketing review of its European operations which has claimed the post of European marketing director as its first victim.

THIS WEEK: Marketing role cut by Richards

21 Nov 1996

Womenswear brand Richards has suffered a casualty in its marketing department as a result of a reshuffle.

THIS WEEK: Tesco launches hypermarkets

14 Nov 1996 | by JULIAN LEE

Tesco, which has already extended its brand into the Metro and Express formats, is planning a move into hypermarkets with the opening of its biggest UK store early next year.

THIS WEEK: STOP PRESS

14 Nov 1996

Whitbread s strategic development director Frazer Thompson is leaving to join Heineken s Dutch head office as head of international branding for its flagship beer. The move follows former incumbent Ronald Voorn s appointment as marketing director for all Heineken brands including Amstel beer.

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