Adidas and the BBC are expected to join the National Lottery and Sainsbury's as new partners of British Athletics, as the governing body ramps up its commercial offering.
15 Apr 2013
The Australian underwear brand Bonds is promoting its launch in the UK with a campaign that pays homage to Wonderbra s famous "hello boys" poster. TBWA\London created the work, which revisits the agency s 1994 Wonderbra campaign featuring the model Eva Herzigov . The Bonds execution shows the Australian...
Clarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to change perceptions of the brand.
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
Topshop has taken its inspiration from pub-style prints for its new season collection.
08 Apr 2013
| by Jim Prior, chief executive, The Partners
Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.
In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
H&M will run a summer campaign starring Beyoncé in swim and beachwear as it increases the pace of the expansion of its store estate.
Diesel's marketing and commercial director, Scott Morrison, talks to Marketing about his love of photography and how pursuing his passion led to huge career opportunities.
21 Mar 2013
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...