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Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
AskMen, the men's lifestyle site, has secured Chevrolet's electric car Volt as the sponsor of its inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology.
Boxfresh, the British clothing brand, has been chosen to be the official fashion partner for the NME Awards for the second consecutive year.
NME is launching a range of T-shirts featuring some of its classic magazine covers, including bands The Clash and The Stone Roses, as it looks to tap into its rich 50-year history of rock photography.
Heritage sports brand Adidas Originals is to sponsor a six-part prime time series, 'Being...N-Dubz presented by Adidas Originals', on Channel 4 from next Sunday (13 June).
Fashion retailer takes the New York subway to help close the gap on arch clothing rival Debenhams
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