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Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Jaguar's new F-Type model stars in the music video for singer-songwriter Lana Del Rey single 'Burning Desire', which will also be the title track to a Jaguar-produced short feature film.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Honda has not had a good start to 2013. A slump in demand across Europe has forced the Japanese car manufacturer to slash the workforce at its Swindon plant by 25%.
Emirates Airlines is making a return to Formula 1 after striking a five-year deal to become the global partner of the sport.
Struggling car-maker Opel/Vauxhall has promoted Duncan Aldred to its top marketing job, following the departure of Alfred Rieck after only seven months in the role.
Ford has renewed its seven-figure sponsorship of TalkSport's 'Alan Brazil Breakfast Show' and the station's live commentary of Uefa Champions League football matches.
Honda has rolled out a pan-European campaign that aims to showcase both the performance and practical benefits of the latest 1.6 diesel engine model in its Civic range.
Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.
To save you making the trip to Las Vegas, Marketing asked Sarah Ivey, director of communication planning worldwide at media network Initiative, to scour CES - the world's biggest show of its kind - and highlight the key developments for marketers.
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