21 Mar 2013
| by Ben Kay, Chief executive, RKCR/Y&R
Marketing's unique weekly analysis of ad recall in association with TNS.
Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and develop its own marketing platform, after conducting a review of its sponsorship strategy.
27 Feb 2013
Audi UK has launched its first-ever augmented-reality print advertising campaign, alongside a film of the new-generation Audi R8 V10. Created by Bartle Bogle Hegarty, the campaign enables smartphone-users who download the free image-recognition app Blippar to point their phone at ads showcasing the...
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring.
Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.
Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.
25 Feb 2013
| by Ben Bold
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.
21 Feb 2013
| by Jonathan Fraser, Head of planning, Holler
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.