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The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.
E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves up in this week's round-up of people moves across advertising, marketing and media.
AMV BBDO makes three new management appointments and former McDonald's and Pizza Express man Steve Easterbrook is to lead Wagamama in this week's round-up of people moves across advertising, marketing and media.
Aegis Media EMEA chief executive Simon Francis steps down while Volkswagen hands its global marketing reins to former Ford marketer Jürgen Stackmann in Brand Republic's round-up of this week's people moves in marketing, advertising and media.
Are brands doing enough to be different, asks Rebecca Price, managing director, Lloyd Northover.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
