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For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.
Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.
No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.
Sainsbury's is losing its top two marketers as Mark Horgan, who was yet to take up his post, and Claire Harrison-Church are both leaving for unknown reasons.
Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies and Carphone Warehouse
Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.
New technology is offering an array of opportunities for marketing at sports events.
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