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Unlikely as it may seem, stealth drones could spawn the next must-have gadget, Ian Darby writes.
Warning! I'm going to bang on about the Internet of Things again. I'm sorry, but there it is. I'll tell you why at the end. But, for now, I want you to say Hello and Goodnight to a lamppost and a lamp.
Kellogg's Special K is to undergo a £5m marketing campaign supporting its first recipe change for 30 years, as the cereal maker looks to turn around flagging sales.
In the past week, we have written about examples at either end of the scale relating to how to manage a brand in crisis.
Brylcreem is reviewing its strategy of using sport stars in its advertising, throwing its commercial relationship with cricket star Kevin Pietersen in doubt.
Whatever the organisational hierarchy, chief executives play a key role when it comes to internal communications, where 'top-down marketing' truly matters
To save you making the trip to Las Vegas, Marketing asked Sarah Ivey, director of communication planning worldwide at media network Initiative, to scour CES - the world's biggest show of its kind - and highlight the key developments for marketers.
In 2002, Google launched '20% time', encouraging engineers to spend a fifth of their time working on innovation projects beyond their day-to-day tasks.
Marketing's unique weekly analysis of advertisement recall in association with TNS.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
