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Sainsbury's "Little Ones" by Abbott Mead Vickers BBDO

Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...

Early Rider "husky" by 18 Feet & Rising

The children s bike company Early Rider has launched its first-ever ad campaign. The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....

Vision Express "head shots" by Dare

Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...

Fairy 'Timmy Time' by Leo Burnett

Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school 'Timmy Time' books.

AirWick 'lake' by Euro RSCG London

AirWick launch a new TV commercial for its new 'Touch of Luxury' premium fragrance range, designed for electrical plug-in air fresheners.

Nicorette 'films' by AMV BBDO

Nicorette launch TV and cinema campaign with ads parodying generic film genres by substituing the film stars' cigarettes with inhalators.

Weedol Rootkill Plus 'B movie' by DLKW

Scott's Miracle-Gro Company has launched a campaign to promote Weedol's latest weed-killer, Weedol Rootkill Plus.

Adidas 'the street where originality lives' by Sid Lee

Adidas is launching its latest star-studded follow up ad to 'house party' on Channel 4 tonight.

Asics 'Running Expansions' by Amsterdam Worldwide

Amsterdam Worldwide has launched its latest campaign for the athletics brand Asics.

Nike 'human chain' by Wieden & Kennedy Portland

The new ad from Nike is focused on movement and athletics.

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