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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

More Th>n revamps marketing strategy in search of 'trust'

22 Dec 2010 | by Alex Brownsell

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

IG Markets launches ads speculating Chinese economic influence

21 Dec 2010 | by Alex Brownsell

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.

Metro Bank accelerates branch opening programme

17 Dec 2010 | by Alex Brownsell

Metro Bank is accelerating its roll-out plans, claiming it has "exceeded" all annual expectation in its first few months of operation.

Orlov storms Christmas bestseller lists

09 Dec 2010 | by Ed Owen

The Simples Life, the pseudo-autobiography of fictional meerkat Aleksandr Orlov, which featured in the comparethemarket.com ads, is proving a Christmas hit.

HSBC hands global marketing role to Chris Clark

08 Dec 2010 | by Alex Brownsell

HSBC has reinstated Chris Clark as its top global marketer, following the departure of group head of marketing Tracy Britton earlier this year.

Brands warned over 'paperless' service green claims

06 Dec 2010 | by Gemma Charles

Banks, utilities companies and telecoms providers are being warned they could face 'greenwash' ad sanctions for running unverified claims that switching to paperless services is better for the environment.

Nationwide lines up agencies for ad review

06 Dec 2010 | by Sara Kimberley

DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch.

Saint launches social media contest to design Lloyds icon

02 Dec 2010 | by Matt Williams

Lloyds TSB is launching a campaign to encourage consumers to design a new animated character to appear in one of its upcoming TV ads.

MasterCard extends Brit Awards sponsorship

29 Nov 2010 | by John Reynolds

MasterCard and the Brit Awards, one of the country's flagship music award events, have extended their commercial relationship for a further three years.

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