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The 10 Best TV Ads of 2004

1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.

Aegis' media networks to deliver further growth in 2005

LONDON – With Carat and Vizeum increasing market share after several big wins, communications and market research group Aegis said it was well placed to deliver further growth in 2005.

Barclays unveils football initiative

Barclays is to build on its sponsorship of football's Premier League by offering the chance to win 1000 pairs of match tickets next year.

Direct News brief: HBOS signs up to database specialist

HBOS has signed up to database specialist Talking Numbers' customer insight service to help it improve the targeting of its direct campaigns.

Direct choice: American Express

I have a raft of credit cards, all of which are indispensable. I use them to pay for everything from restaurants and weekend breaks to butternut squash. I am very happy with them, so have never considered myself to be in the market for yet another.

Capital One reviews UK agency after US switch to DDB

LONDON – Capital One, the US credit card giant, is reviewing its UK advertising, currently handled by McCann Erickson, following its decision to move its $170m (£88m) US account from McCanns to DDB Chicago.

Sir Bobby returns with pies in Barclays Premiership ad

LONDON – Premiership football sponsor Barclays has kept faith with sacked manager Sir Bobby Robson and used him again in its new television ad, pairing him with fellow former manager Gordon Strachan to highlight a free Premiership ticket promotion.

FT rejigs EMEA sales structure under new director Good

LONDON - The Financial Times has made changes to its EMEA advertising sales team, including merging the print and online agency sales teams under Rob Jolliffe.

Carat lands £7.5m Alliance & Leicester press account

LONDON – Alliance & Leicester has appointed Carat Direct Communications to handle its £7.5m press planning and buying account.

McCann Erickson wins pitch for Co-op brand strategy

LONDON - McCann Erickson has won a competitive pitch for the Co-operative Group's advertising to develop an overarching brand strategy for its consumer businesses, which will aim to encourage consumer loyalty.

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