Coutts rejigs to sharpen bank’s strategic aims
19 Dec 1998 | by STEVE BELL
NatWest-owned Coutts Group, the international private banking business famed for its aristocratic clientele, has restructured its marketing operation.
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Eagle Star axes staff after Zurich merger
19 Dec 1998 | by STEVE BELL
Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact of its merger with Swiss insurance giant Zurich Insurance is felt.
MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services.
MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup.
EDITOR’S COMMENT
18 Dec 1998 | by STEFANO HATFIELD
There were two obvious reasons for 1998 s frenzied deal-making activity: the threat of local recession, and the continuing international convergence of formerly implacable enemies.
CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish.
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
18 Dec 1998 | by MAIRI CLARK
Tight-fisted bosses make me feel sad for the human race. Now I m not sure that I qualify as a punter . I m so far down the advertising ladder, I feel I barely have the right to fondle the glossy pages of Campaign, let alone write to it. But I m so angry I thought it was worth a try.
Bank of America appoints Bozell to $100m account
18 Dec 1998
- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch.
Bank of America appoints Bozell to $100m account
18 Dec 1998
- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch.
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
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