NEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card.
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NEWS: CIA wins Visa’s pounds 31m account
19 Dec 1996 | by ANNA GRIFFITHS
The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m media account with plans for a heavier spend in the European market.
NEWS: Coopers counts on sharp image
19 Dec 1996 | by AMANDA RICHARDS
Coopers Big Six international accountancy firms, is planning to sharpen its image across the globe and may return to television advertising for the first time in more than a decade.
ADVERTISING & PROMOTION: Bank plans pounds 20m job
19 Dec 1996 | by PATRICK BARRETT
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account.
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry
NEWS: Barclays to hand project to Banks
13 Dec 1996 | by KAREN YATES
Barclays has bypassed its roster agencies to appoint Banks Hoggins O Shea to a major project in its savings and investment division.
NEWS: Royal Sun Alliance heralds its new name with celebrity help
13 Dec 1996 | by ANNE-MARIE CRAWFORD
The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing its new name, despite the fact that it has not yet finalised which advertising agency will run the account.
FEATURE: Do banks understand brands?
13 Dec 1996 | by BRENDAN LLEWELLYN
Top banks approach their advertising with the trading mentality that has put them among the UK s most profitable brands. However, they lack customer focus.
CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?
13 Dec 1996 | by EMMA HALL
Emma Hall gauges initial reaction to the innovative specifications in Pliatzky 2
NEWS: Dewe Rogerson gets a SEA view of German PR
13 Dec 1996 | by JOHN-PIERRE JOYCE
Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary.
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