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Barclaycard brand chief Gary Twelvetree departs

Barclaycard global brand director Gary Twelvetree has left the payments brand after nearly a decade.

NatWest follows in Barclays' footsteps with fatherhood TV ad

NatWest has become the latest bank to feature a father-daughter relationship in its advertising, following Barclays' recent mortgage ad depicting a demanding child.

Credit downgrade should put UK marketers on alert

Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.

Barclays set to replace Lloyds as British Olympic sponsor

Barclays is to be the first new sponsorship signing for Lord Coe's embattled British Olympic Association (BOA), replacing Lloyds as the primary financial-services partner.

Santander set to unite Ennis, McIlroy and Button in major campaign

Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring.

O2 recruits former Moneysupermarket.com marketer Paul Troy

Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits.

Rolex named number one consumer Superbrand for second year running

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

Jessica Ennis to become face of Santander

Santander has signed a deal with Olympic gold medallist Jessica Ennis, who will become the first female face of the UK brand in its upcoming TV advertising campaign.

NFU Mutual "it's about time" by Grey London

NFU Mutual is launching a campaign to introduce its new brand identity. The work, which is the first by Grey London since winning the account last year, includes a new strapline and brand positioning: "It s about time." Three TV spots and five press ads, as well as digital work through Possible, will...

RAC promises to be 'the motorist's champion' in new ads

The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.

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