Connected Campaign of the Month: Lloyds TSB
17 Aug 2012
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
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Champions of Design: American Express
12 Feb 2013 | by Staff
The pioneering US payments company has an exemplary track record of design and branding innovation.
The Social Monitor: Banking on a closer connection
11 Jul 2012
Banks have been slower to embrace social media than other sectors, but the recent problems at Barclays, RBS and NatWest demonstrate that there is nowhere to hide on social media when things go wrong.
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
In the third marketer interview brought to Marketing by Yahoo!, IAB chief executive Guy Phillipson talks to American Express's Tara Looney
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
In the third marketer interview brought to Marketing by Yahoo!, IAB chief executive Guy Phillipson talks to American Express's Tara Looney
Ford, Eurostar, KFC and More Than: our road to recovery strategies
28 Jul 2010 | by Noelle McElhatton
Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food and insurance - to hear how they plan to spend their budgets as the economy improves.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
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