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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Opinion: The Marketing Society Forum

05 May 2010 | by Staff

Is Barclays' talent-contest campaign an effective way to promote its refit?

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Post Office called to accounts

23 Mar 2010 | by Alex Brownsell

As the Post Office looks to push its high-street banking offer, what are its prospects?

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

Asking consumers set questions will give brands only certain answers. If they sit back and listen, the insight opportunities are endless

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

The Prudential is just one UK company moving its focus to emerging markets in search of growth.

Zurich launches direct mail campaign

25 Aug 2009

Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece, by Publicis Dialog, features a letter that is blank apart from a message at the foot of the page that reads: 'Actually, we've got lots to tell you about. But we can't say anything until you tick this box.'

AXA hires Havas to media account

11 Aug 2009 | by Sarah Johnson

AXA UK has appointed Havas Media Group to handle its £40m media buying and planning account, as it plans the launch of a direct car insurance service next year.

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