The Year Ahead For...The City
10 Jan 2013
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
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OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Louis Spence, the 'Dancing On Ice' judge, saves the nation from listening to Gio Compario, GoCompare's operatic brand character, perform his signature song, in the price comparison site's Christmas ad.
Abbott Mead Vickers BBDO wins the £2.5m Financial Services Compensation Scheme account, while MPG Media Contacts lands the £2m Your Move brief.
Santander, the Spanish-owned high-street bank, has launched a TV ad created by Havas Worldwide that stars its staff in its new value-driven approach.
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
Visa Europe has turned around a 10-second ad featuring Usain Bolt's 100 metres Olympic win, which took place on Sunday night (5 August) and was watched by 20 million UK viewers, as part of its 'Flow Faster' campaign.
Wonga.com, the online short-term loan company, has escaped an ad ban by the Advertising Standards Authority (ASA), despite more than 80 complaints against its advertising.
Agencies will be excited to hear about a new Mini adventure, but with be less pleased with the latest GoCompare.com rumour...