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Government returns to shock tactics in latest anti-smoking ad

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers of passive smoke in cars and in the home.

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after it decided not to impose stricter regulations proposed in a review by retail expert Mary Portas.

Tesco pushes 'home of gaming' positioning after Game collapse

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week that troubled gaming retailer Game announced it is to close almost half its stores.

HTC places marketing in hands of consumers

HTC is putting its marketing in the hands of its customers as part of a major global campaign to refocus the brand's strategy following plunging sales.

Trading places: this week's people moves

Fallon promotes Santiago Lucero to ECD, News International hires BBH partner Nick Stringer, and former ids sales director Martin Plant joins Global in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Ben & Jerry's launches Karamel Sutra TV push

Ben & Jerry's is supporting its new indulgent Core ice-cream pot range with its first TV ad, which will feature the brand's quirky brand ambassador Woody the cow rhapsodising about its Karamel Sutra variant.

BlackBerry to refocus on business customers

BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its business customers, as the Canadian company reports a £78m loss in the fourth quarter.

Brand barometer: Luxury cars, which one is most prominent online?

Jaguar is the subject of the largest number of discussions, with Porsche in second place

Marketing Guru on... why meaningless brand surveys do not matter

The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to convince their chief executives that there are more meaningful ways for brands to gain publicity.

Data marketers should stick to subjects consumers care about

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.

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