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We often assume "value" means "cheap", but brands such as Waitrose prosper by offering compelling value at a premium price.
Apple has whipped Twitter and the blogosphere into a frenzy by sending out invitations to an event in San Francisco on 7 March, which strongly hints at the unveiling of the iPad 3.
A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.
Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to deliver better targeted advertising and messaging to consumers online.
'Likes' and 'friends' are becoming increasingly meaningless terms; brands need to use their networks to plug into the power of the validation economy, writes Nicola Clark.
John Lewis marketing director Craig Inglis says the brand is 'in the thick of planning' its next advertisement after success with its Christmas campaign.
Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly proportioned garments from a couple of photos.
John Lewis has signed up to be the headline sponsor for the Kew the Music summer concerts, marking the first time the retailer has sponsored a music event.
While the retailer faces an unpredictable year, its marketing director has several innovations up his sleeve
Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.
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