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Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.
Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Publicis Groupe has changed the way it works to reflect the reorganisation of the Renault marketing team as the advertising giant and car maker evolve away from the traditional relationship between a supplier and a client.
Brands using famous people in their marketing need to remember the real celebrity is the consumer, according to Martin Delamere, brand strategy director at Addiction Worldwide.
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
What are the best dozen books about advertising and advertising research, asks Paul Feldwick, writing on behalf of Credos.
