Think BR: Price comparisons must always be like-for-like
18 Dec 2012 | by Fiona McBride
Brands have to be careful not to run foul of the rules when running price comparison ad campaigns, writes Fiona McBride, trade mark attorney, Withers & Rogers.
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From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
Brands have to be careful not to run foul of the rules when running price comparison ad campaigns, writes Fiona McBride, trade mark attorney, Withers & Rogers.
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