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Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.
Bob Willott ponders whether George Osborne's reliance on a new source of cash to balance his books is setting agencies a bad example.
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
Nicola Kemp unveils the top marketing moments of the past 12 months.
Sky is seeking a sponsor for its Formula 1 coverage to replace last season's sponsor Santander, following the ending of discussions about an extension of the sponsorship.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
It was a sporting defeat, rather than his Olympic gold, that sealed Andy Murray's place in consumers' hearts in 2012, writes Nicola Kemp
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
Senior banking executives have argued that marketing is to blame for the breakdown of consumer trust in financial services brands.
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