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Think BR: 2013: Gender recognition, dual screen shopping and 3D printing

17 Dec 2012 | by Matt Pye

What can we expect from the world of marketing in 2013, asks Matt Pye, managing director, Cheil UK.

Think BR: Building reputational capital

17 Dec 2012 | by Nathalie Nahai

In this exclusive extract from her book Webs of Influence, web psychologist Nathalie Nahai examines how brands can build reputational capital.

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

Brands are missing the mark when it comes to meeting the needs of their loyal customers, writes Stuart Evans, UK general manager, ICLP, iclployalty.com.

Top sporting star tie-ups with brands in 2012

17 Dec 2012 | by John Reynolds

Bradley Wiggins last night won BBC Sports Personality of the Year, triumphing over Jessica Ennis and Andy Murray, and crowning a fantastic year for sport in this country, with the programme watched by 10.6m viewers.

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert Pratt, managing director, Generate.

Johnnie Walker signs supermodel David Gandy as brand ambassador

14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Johnnie Walker, the whisky brand, has signed male supermodel David Gandy as the new brand ambassador for its luxury brand extension Blue Label.

Disney and Samsung tie for Galaxy Note II launch

14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Disney has partnered with Samsung for the launch of the tech giant's Galaxy Note II smartphone, which is being promoted alongside the new 'Wreck-it Ralph' film.

CRISTAL FESTIVAL: Publicis Groupe reorganised itself for Renault

14 Dec 2012 | by Maisie McCabe

Publicis Groupe has changed the way it works to reflect the reorganisation of the Renault marketing team as the advertising giant and car maker evolve away from the traditional relationship between a supplier and a client.

Think BR: Making ads work globally

14 Dec 2012 | by Eleanor Thornton-Firkin

'It won't work here' is a familiar phrase to all of us who are involved in global campaigns, writes Eleanor Thornton-Firkin, director, Ipsos ASI.

CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director

14 Dec 2012 | by Maisie McCabe

Brands using famous people in their marketing need to remember the real celebrity is the consumer, according to Martin Delamere, brand strategy director at Addiction Worldwide.

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