Brand Barometer: Social media performance of Waitrose
04 Dec 2012 | by Staff
A look at the performance of Waitrose in social media over the past four months.
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Which mobile operator brand is most prominent online? Brand barometer
06 Dec 2012 | by Gemma Charles
T-Mobile is the most prominent, with EE in second place.
Which hand-cream brand is most prominent online? Brand barometer
29 Nov 2012 | by Gemma Charles
Neutrogena is the most prominent, with Garnier in second place.
Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
Sector Insight (interactive): wine
28 Nov 2012 | by Jane Bainbridge
Rising prices have affected sales of the UK's most popular alcoholic drink
Brand Barometer: Social media performance of Disney
28 Nov 2012 | by Staff
A look at the performance of Disney in social media over the past four months.
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
Which bread brand is most prominent online? Brand barometer
23 Nov 2012 | by Gemma Charles
Warburtons is the most prominent, with Kingsmill in second place.
Home-front battle: Global vs regional straplines
22 Nov 2012 | by Alex Brownsell
Avis' attempt to retain strapline that was dropped in the US raises complex issues
Sector Insight (interactive): televisions
21 Nov 2012 | by Jane Bainbridge
In a saturated market, NPD is centre stage as manufacturers battle for sales
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