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Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
Haymarket Network has designed and built the John Lennon Letters app, which features actor Christopher Eccleston reading out private letters written by the Beatles frontman.
Guardian News and Media (GNM), publisher of the Guardian and The Observer, has hired former ITV marketer Julia Porter to the role of director of consumer revenues.
Sky is seeking a sponsor for its Formula 1 coverage to replace last season's sponsor Santander, following the ending of discussions about an extension of the sponsorship.
Fetch, the mobile marketing agency, has appointed Liz Ross Martyn, head of marketing communications at JCDecaux Airport, to the new position of head of marketing.
Continental Tyres has signed a seven-figure deal to sponsor the new series of celebrity skating competition 'Dancing on Ice', as well as ITV's 2013 coverage of the England football team.
Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are set to unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability' tomorrow, and all Brand Republic users can get a frontrow seat.
James Harding, editor of The Times, has declared there will be "more of a commercial focus" on the paper once the News Corporation empire has split into two companies.
Digital Cinema Media's (DCM) Picturehouse cinema brand has partnered with Barnardo's, the UK's largest children's charity, to launch an in-cinema campaign during the Christmas period.
