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Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.
Britain's Olympic and Paralympic sports are to pool their commercial rights into an independent company, called the British Sports Marketing Bureau (BSMB), which is set to launch in the New Year, if it is backed by the national governing bodies.
News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.
Burberry has hired Romeo Beckham, the 10-year-old son of David and Victoria Beckham, to appear in the global campaign for its Spring/Summer range.
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
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