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Top sporting star tie-ups with brands in 2012

17 Dec 2012 | by John Reynolds

Bradley Wiggins last night won BBC Sports Personality of the Year, triumphing over Jessica Ennis and Andy Murray, and crowning a fantastic year for sport in this country, with the programme watched by 10.6m viewers.

Advertiser of the Year: Adidas

13 Dec 2012

2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.

Top 10 things to forget

13 Dec 2012

1. The BBC s Savilegate omnishambles Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...

Top 10 marketing directors

13 Dec 2012

1. Greg Nugent In this Olympic year, the top accolade must go to Locog s director of brand, marketing and culture, who spent just over three years helping to make London 2012 the spectacular success it was. Despite keeping himself in the background, the former Eurostar marketer was able to put his...

Top 10 sales directors

13 Dec 2012

1. Kelly Williams Sharing commercial responsibilities with Simon Daglish, ITV s group commercial sales director is tasked with selling airtime for TV s biggest commercial channel. He is also a key orchestrator in the upward journey that ITV has put into glittery motion in 2012, helping the broadcaster...

P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.

Diary - Calendar boys

22 Nov 2012

This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.

ITV set for first rebrand in seven years in January

16 Nov 2012 | by Maisie McCabe

ITV has unveiled the new logos and branding it hopes will reinforce its relationship with its viewers, in what Rufus Radcliffe, its group director of marketing and research, has hailed the "most ambitious" rebrand of a British TV network.

Jamie Oliver launches exclusive food range for Boots

22 Oct 2012 | by Matthew Chapman

Alliance Boots has partnered Jamie Oliver to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch.

The brand name's Bond

04 Oct 2012

He has spawned countless spoofs and merchandise, not to mention films. Daniel Kleinman on the appeal of James Bond.

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