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The European Court's ruling on counterfeit products in the case of L'Oreal v eBay should be welcomed as a step forward by brand owners, write Michael Gardner and Randeep Grewal of Wedlake Bell LLP.
Groupon, the online group buying service, has ramped up its marketing efforts ahead of its initial public offering by launching its first UK TV ad campaign amid heightened competition in the daily deals space.
Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony PlayStation with an on-pack and in-store gaming promotion, supported through the Coke Zone site.
John Lewis will mark all products sourced in Britain with a Union flag as part of a "buy British" push.
Ferrero, the maker of Ferrero Rocher, is undergoing a new UK strategy and is axing its ambassador's-reception image in favour of a more informal style of advertising, with a new TV ad that centres on a party in a treehouse.
Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell.
Kellogg's is to add vitamin D to its range of children's breakfast cereals including Coco Pops and Rice Krispies and is likely to revamp its packaging, in an effort to combat the rising number of children suffering rickets.
Vanish, the Reckitt Benckiser-owned cleaning brand, has created the "world's biggest bra" to raise the profile of Breast Cancer Awareness Month.
BT is to provide broadband, Wi-Fi and other technology services to St George's Park, the FA's new National Football Centre, as part of a five-year commercial tie-up.
The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online.
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