Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
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Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Technology products are dominating the list of the top 10 best-selling toys this Christmas, according to the latest figures from market research firm NPD.
A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.
The Apple Mac App store has reached the 100 million download mark, less than a year after it launched.
Japanese tech brand Panasonic is to launch its first smartphone in Europe in March 2012, seven years since it last sold mobile phones outside its home country.
Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies and Carphone Warehouse
There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide.